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The chief commercial officer (CCO) (sometime referred to as the chief business officer) is an executive-level role, with the holder being responsible for the commercial strategy and the development of an organization.It typically involves activities relating to marketing, sales, product development and customer service to drive business growth and market share. 5. NEW DELHI: The government may soon give a major push to export of Covid vaccines with states and UTs having stocks of more than 22 crore unutilised doses, a … In other research, we offer 10 tips for making a business case for the marketing budget that involves bridging some of the barriers that have tended to divide marketing and finance. The role of the CMO today includes a broad range of responsibilities across the organization — from technology and digitalization to business development and data protection. Tell your business's story and stand out with unique and targeted product promotions. 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